OPTIMUM SmartLook Retail, an image recognition software, is designed to analyze images based on photos (products and price tags store shelves, POS advertising materials), owing to which the merchandiser is transformed into a mobile device. The system is operable without Internet connectivity: all operations are performed offline. The system has been developed based on the OPTIMUM SmartLook Engine Digital Platform.
Taking images of a shelf in the OPTIMUM SmartLook Retail program
Analysis of the showcase and obtainment of recommendations for adjustment of the display
Implementation of the system enables your company to:
- reduce merchandising time;
- recognize products on shelves, price tags, POSM, analyze and provide recommendations for adjusting deficiencies - all that using the merchandiser’s mobile device (offline mode);
- analyze product ranges, prices, and trends;
- analyze the share of the shelf in comparison to that of competitors’, also in dynamics;
- monitor compliance with the product matrix;
- automatically generate reports on selected indicators;
- reduce the number of conflicts with customers caused by mismatch between the actual product price and the price tag.
